What I did:
Research, Creative Direction, Branding.

AI Private Banker
AI Private Banker is a concept exploring a new visual and experiential language for Nubank’s approach to AI-powered private banking.

The project translates complex financial technology into a clear and sophisticated identity. The visual system was designed to balance the precision and intelligence of AI with the trust, intimacy, and personalization expected from private banking, creating a distinct expression within the Nubank ecosystem.

Team:
Chief Executive Officer: Stephanie Noelle Bordignon 
Executive Creative Director: Guilherme Collado Garofalo
Operations director: Chandra Drummond
Design and Creative Direction: Dandara Hahn & Eduarda Camargo
Motion and 3D: Caio Pereira